MCXL is a full semester program in creative business development, branding and marketing communications, offered at Stockholm School of Economics. MCXL was founded in 2002 by Professor Micael Dahlén, who had a vision to turn a few, hand-picked Master of Science students into highly skilled marketers.

With teachers from the Center for Consumer Marketing, a research group that is ranked number one in Europe, students learn how to incorporate all parts in creative marketing strategies, while focusing on the ultimate objective of all marketing communication; profitability.

Students at MCXL work with a number of partner companies to develop business and marketing concepts in the form of longer projects grounded in consumer research, and partake in workshops aimed at generating insights and ideas. All MCXL students also complete a four-week internship at one of our prominent partner companies.