We recently started a course called “entrepreneurship”. Me and my friend Anna decided to meet up with the passionated entrepreneur Pauline Grindvall, the founder of My Perfect Day, to do an interview about her being an entrepreneur. 

 How did you come up with the idea about My Perfect Day?

Well, I recognized some issues when planning my own wedding. I did not find any online shop selling decorations for events and weddings so I decided to create one my own, since the market seemed to really need something like that.

How old were you when you called yourself an entrepreneur for the first time?

Hmm, I would not call myself an entrepreneur, I usually just say that I am running a company. I started my first own company when I was 20 years old, thats is 8 years ago. I have been a partner in a marketing company and also done some free lancing and lectures. And not to forget, I wrote 2 books about how to run a company. 2 years ago I decided to go all in with The Perfect Day, thats what I live of.


What wold you like to tell young people who dream of starting their own company but don´t have the courage to do so?

Don´t think to much, just do it! Once you are in it you will know what will work and what won´t. Don´ be afraid to try new things and ask for help from people with great experience. Be smart but not a coward.


What would you consider is the biggest prejudice when it comes to entrepreneurship?

Probably that just because someone is an entrepreneur automatically means he or she is successful. That is not true. I believe being an entrepreneur is to be passionate, creative and brave, to sometimes just throw yourself to the wolfs without knowing if it will work out or not. All of us have experienced tribulations and hard times, but you learn from it an in the long run it will help you be successful.



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Do not forget to have fun!

Studying for the exams can be very demanding. If feels like all I have been doing for these past three weeks is reading books, writing notes and trying to keep up with the pace. Yesterday I felt so stressed out I needed to remind myself I have to relax and have fun too. So, for all student feeling the way I do, here is a list of fun things you all should consider trying:


1. Spend time with your friends – I do not know how many times my friends have make me feel better when I have been stressed out our felt bad about something. Call your best friends, schedule a date, for example you can go for dinner, grab a beer or just relax at home. You will laught and it will make you feel relaxed and happy!

2. Exercise – I know not all of you enjoy it, but I do! And it is very beneficial for a lot of stuff related to your health and to your performance in life and school as well. I lift weights at the gym and go for a walk or a run at least 4 times every week. Its fun, it clears your head and also it makes you fit, which is a plus!

3. Spend time on your hobby. I really love to paint, but I do not have much time to spend painting these days unfortunately.. Make sure you make room for things you enjoy in your life. Thats very important!

4. Play games! And I do not mean emotional, but games like table games, chess and cards. A friend of mine recently started playing at online casinos and he really loves it! You can even play online through your smarthone or on your iPad, very convinient! His favourite site is casinonimobilen.se where you can find the best online casino with a wide range of games.




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How to study effectively



Hi guys,

Next week we have another exam coming up, and it is very important to do a good job while studying to make sure you perform well on the actual test. I decided to do some research to get some helpful advice in how to maximize your learning skills and found this article on the internet. For example, make sure your mind is in the right set, being positive while studying will make your results better. Also, choose a nice spot to study. I really like to sit in a café, studying while drinking coffé. Make sure you bring the right material with you and left stuff you do not need at home, your phone for example. Do not forget to make the process fun! Study together with your friends and come up with games related to the subject, memory card is my favourite. Also, remember that good sleep and a healthy life style will help you to be focused and and therefor smarter.  Do not forget to take breaks while studying and most important: reward yourself after accomplished your goals.



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After summer break this fall, in september to be more exact, all the studens of the XL-programme will attend interntship. This is very exciting for us, finally we will get to see how it works in the real world outside the school and lectures. It is just march but we are already planning where we would like to perform our internship. The first step is to choose what kind of work place and what we would like to do there, some of us wish to focus mostly on marketing and others on business relations. Once we decided what orentation we would like, we will fill applications to different companys. We need to write a short, personal presentation including our goals for the future and such things, also we are suppose to inclose our grades and earlier experience in the field.


I am very excited about the internship coming up! I really consider learing-by-doing the best way to developt and it will be really interesting to go to a work place and experience the real deal. My goal is to get an internship at a company working with improvements in financial business, since this is my favorite field so far. I will start writing my application later today and i will make sure it turns out awesome!


Have a nice monday folks!


Lots of love,


Student at the XL-programme

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Hi everyone,

One third of the semester has passed so far, time flies! It has been a roller coaster ride, no joke. Some of the courses have been really hard, but we all kept going. Sometimes we failed, but we kept going. I really like the quote by Winston Churchill “Success is not final, failure is not fatal: it is the courage to contuinue that counts.”  I am really proud of myself and my classmates for doing this together!

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How to become an exchange student?

In the future I really would like to become an exchange student. I think it would be very exciting to come to another country with a different culture to study and socialize with other students from alla arround the world. While I went researching I found this article which approach the subject very well. If you, like me, are interested in study abroad I would recommend you to read it!











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Exams coming up!



Hi there,

This week the class of the XL-programme is busy preparing for the big, upcoming exams next week. This time it is focus on business marketing and how to increase the profit in the business. It is fun to study but also very hard since the exams are huge this time.

Cross your fingers for us next friday!


Best regards.




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graduation students


Hi everyone,

Today we are announcing the new website for the XL-participants of 2015! On this website you will be able to follow us during our studies at SSE while studying the first semester of the Media and Marketing Management Master. We are a group of people, both swedish and from all around the world, who will run this web site as a school project.


Best regards,

XL Class of 2015


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