MCXL.SE – Welcome to the XL-programme at Stockholm School of Economics

If you are currently thinking about what subject to study or contemplating about your career, this article might help you check if marketing is the subject for you. The most important thing is to choose a subject that you will enjoy and that it will help you reach your goals. I suggest that you think about what you enjoy doing day-to-day as this could be a part of a future job role. If you are looking for ideas, explore as many jobsites as possible and also go through graduate careers to look for ideas. Contrary to what many people believe products do not sell themselves. Good marketing gives information to the customers so that they can find the products they are looking for make better choices about those products and extract the most value from them. So, in other words marketing helps to facilitate exchanges between buyers and sellers for […]

Getting to know wine

Wine is one of the best things that have ever happened to the world. It has been around for thousands of years. Many people in the world drink wine to celebrate events, nice dinners or when in good company. A lot of wine lovers choose to make their own wine in their own back yards out of available fruits and berries found there. The different types of wines can be very intimidating but it should be something you enjoy for your own personal taste. Many wine experts say that the best way to learn about wine is to dive in and start tasting. It is important to learn for yourself which wines best suit your particular palate. One wine expert in New York gives this particular advice for beginners: taste frequently, and always with a notebook. In order to learn about wine, you have to experience as much as possible. […]

Today while I was reading I came across a very interesting fact that I wanted to share with you: every ten years or so, a typical adult eats their own by weight in chocolate. Fascinating right? For those who finding I hard to believe I swear that this is absolutely true. The typical chocolate consumption ranges from about 5kg a year in the United States to 9.5kg a year in Switzerland. But the real question is what makes us eat chocolate so much? And more importantly what is chocolate? Chocolate is one of the most popular sweet of all time! It is a food derived from the beans of the tropical cacao tree. The majority of it is grown in western Africa where high temperatures and rainfall provide the perfect growing conditions. The chocolate we eat is produced from cacao beans and is a result of a multi-stage process. The […]

Recently I had a friend who visited the Netherlands and after seeing all the pictures she sent me I got very curious and wanted to learn more about the country. Despite the flag being red, white and blue, orange is the national colour as the monarchy is from the House of Orange. The Netherlands is a small, densely populated country located in Western Europe with three island territories in the Caribbean. The European part of the Netherlands borders Germany to the East, Belgium to the south and the North Sea to the northwest. The largest and most important cities in the Netherlands are Amsterdam, The Hague and Rotterdam. Amsterdam is the country’s capital while The Hague holds the Dutch seat of government and parliament. The history of Holland as a country begins with the story of how Holland became a country. It is important to note that up to the […]

The definition of mass media would be means of technology that is intended to reach a mass audience. It is the primary use of communication that can be used to reach and communicate a message to the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public tend to rely on mass media to provide information regarding political issues, social issues, entertainment and other news material. Mass media has a significant role in modern culture and it has evolved significantly over time. Have you ever thought about how the latest news and information was communicated in the past? Well, before the internet, television or the radio there was the newspaper. For a very long time there was the newspaper which was the original platform for mass media. The public relied on writers and journalists for the newspaper to provide them […]

There are several reasons why it is important for inclusive culture to become the norm rather than the exception. An inclusive culture involves the full and successful integration of diverse people into a work place or industry. An inclusive culture indicates a climate in which respect, equity and positive recognition of differences are all cultivated. In the business world perfectionism, power and competitiveness are often qualities that are glorified. The majority of cultures want to be seen as stronger and better than the competition but what some companies fail to acknowledge is that when this behaviour becomes ingrained in the organisation it influences the way employees interact with one another. However, studies show that both men and women want an inclusive work culture that emphasize on integrity, collaboration that helps them reach their full potential and support other. Creating an inclusive work environment is an effective way to make all […]

Getting to know Sweden!

What comes to mind when you think about Sweden? If I had to answer this question the first three words that come to mind are: Ikea, Abba and Volvo! Well, joking aside, Sweden has much more to offer. The largest of the Scandinavian countries, with an area twice that of Britian, Sweden offers something for everyone. There are 9.7 million people in Sweden, of whom about 2 million are under the age of 18. Eighty- five percent of them live in the cities. It has a spectacular landscape, incredible cities, a friendly and educated population, breathtaking countryside and a rich history and culture. In Northern Sweden you can find the rural landscape and beautiful green forests while in the south you can witness all those little red small houses scattered all over. The country’s south and west coast features some of the most picturesque beaches in Europe. Generally speaking Sweden […]

The days are becoming longer and hotter which means that there is more time to be outside doing a number of different activities. Staying out in the sun might give you a nice glowing tan, but it is definitely not worth the long term skin damage that it can cause. While it may be beneficial for the mind to soak up some sun after a long dark winter if you are going to be out in the sun, you need to stay safe. Some people get a sun tan easily while others get sunburnt. People who are blonde or red hair, have light- coloured skin and light coloured eyes tend to get sunburnt easier than those with dark eyes and skin. The reason for this is because they have less melanin which is a chemical in the skin that protects it from sun damage by reflecting and absorbing UV rays. […]

Travelling solo

Travel is full of important decision and a successful trip requires a lot of planning. The first decision one has to make before deciding to travel is deciding which country to visit, how much to spend and when it is best to go. I have been travelling for a couple of months now and from these experiences I have learnt a lot. It is the first time that I have been away from home and I had to learn to be more independent. It was very overwhelming and pretty nerve wrecking in the beginning but I ended up adapting so quickly to it as I had no other choice. A lot of people were quite surprised when I announced that I wanted to travel alone as I have always been a bit shy and relied a lot on others. Well, it was time for me to prove everyone wrong and […]

My Passion- Photography

I have a passion for documenting my life with stores that accompany them. I love the fact that pictures capture the sweetest moments and sometimes bitter ones too. Well, but that’s life. Pictures can manifest emotions that words cannot. Photographs allow me to express emotions that I might not be able to express verbally. I held my first camera when I was around 7 years old and since then I have never let go. It was a gift from mum and I remember how happy I was when I got it. Like the majority of mums, she was snapping everything (and still does) and recording every small achievement as well as every embarrassing moment of me and my siblings. In the beginning I have to admit that my shots were not that great but as I grew older and read more about it. That was when I started to apply […]

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